Page 147
P. 147
Indonesia WOW! 145
FROM
UBUD TO
INDONESIA
© Museum of Marketing 3.0
By Hermawan Kartajaya
Founder and Chairman of MarkPlus, Inc.
Om Swastiastu!
Every year, I celebrate the
Museum of Marketing 3.0’s
birthday at the Puri Lukisan
Museum Complex by
organising an event called
the Ubud Royal Weekend.
It is so called because three Cokorda royals Last year, the Tourism Minister not
from the Puri Agung, Ubud, would assist us only offered business opportunities,
in hosting a line-up of guests from Indonesia but also listened to the challenges faced
and abroad. by investors. As well as addressing theory,
he also gave practical advice on how to deal
This year, on the last day of the Ubud with the obstacles in business that arise.
Royal Weekend 2017, May 21, I also
organised a Wonderful Indonesia The minister not only spoke on the podium,
Tourism Investor Lunch (WITIL) but was available for face-to-face discussion
at the Museum of Marketing 3.0. over dinner.
This unique event was launched last Arief Yahya’s experience as CEO of What did the investors take away from
year at the Ubud Royal Weekend 2016. PT Telkom has provided him with the the day?
valuable ability to use the ‘language of
Including an elaborate Balinese lunch business’ in his discussions with investors, The leadership style of Arief Yahya,
prepared exclusively by the Royal Pita Maha while empathising and anticipating the transparent diplomacy at the dinner event
Group Hotel Management – which also problems they face. and the Balinese spirit of taksu in Ubud are
belongs to the Puri Agung Ubud family – the three main factors contributing to the
the event took place in the museum’s theatre. As a result, investors always sincerely success of WITIL.
It also involved a presentation about the 10 appreciate events like these.
new destinations made possible by the Inspired by Ubud itself, this kind of event
Wonderful Indonesia programme. This year Hiramsyah S Thaib, who is planned in the form of brunches and
represented the minister, was given dinners with local and foreign investors
This was followed by a direct Q&A session a full mandate to resolve investor issues. at the 10 new tourism destinations.
between tourism investors and Ministry
of Tourism officials. The discussion was frank, honest and Om Shanti Shanti Shanti Om.
sincere, with a focus on the real issues
This year, Hiramsyah S Thaib, Head of at stake for the investors.
Acceleration of Priorities Destination
of Indonesia Tourism, was the chief Despite the absence of the minister,
official from the ministry who spearheaded there was a unique atmosphere at the
the event, in the absence of Tourism event, in part due to the choice of venue
Minister Arief Yahya, who was in China in the Museum of Marketing 3.0.
liaising with investors.
In addition, the location of Ubud itself,
In 2016, the Tourism Minister led the event, which I always say represents ‘the spirit
being a minister who never shies away from of Bali’, possesses a taksu (aura) that is
tackling questions from investors ‘head-on’. strong in attracting immigrants.
FROM
UBUD TO
INDONESIA
© Museum of Marketing 3.0
By Hermawan Kartajaya
Founder and Chairman of MarkPlus, Inc.
Om Swastiastu!
Every year, I celebrate the
Museum of Marketing 3.0’s
birthday at the Puri Lukisan
Museum Complex by
organising an event called
the Ubud Royal Weekend.
It is so called because three Cokorda royals Last year, the Tourism Minister not
from the Puri Agung, Ubud, would assist us only offered business opportunities,
in hosting a line-up of guests from Indonesia but also listened to the challenges faced
and abroad. by investors. As well as addressing theory,
he also gave practical advice on how to deal
This year, on the last day of the Ubud with the obstacles in business that arise.
Royal Weekend 2017, May 21, I also
organised a Wonderful Indonesia The minister not only spoke on the podium,
Tourism Investor Lunch (WITIL) but was available for face-to-face discussion
at the Museum of Marketing 3.0. over dinner.
This unique event was launched last Arief Yahya’s experience as CEO of What did the investors take away from
year at the Ubud Royal Weekend 2016. PT Telkom has provided him with the the day?
valuable ability to use the ‘language of
Including an elaborate Balinese lunch business’ in his discussions with investors, The leadership style of Arief Yahya,
prepared exclusively by the Royal Pita Maha while empathising and anticipating the transparent diplomacy at the dinner event
Group Hotel Management – which also problems they face. and the Balinese spirit of taksu in Ubud are
belongs to the Puri Agung Ubud family – the three main factors contributing to the
the event took place in the museum’s theatre. As a result, investors always sincerely success of WITIL.
It also involved a presentation about the 10 appreciate events like these.
new destinations made possible by the Inspired by Ubud itself, this kind of event
Wonderful Indonesia programme. This year Hiramsyah S Thaib, who is planned in the form of brunches and
represented the minister, was given dinners with local and foreign investors
This was followed by a direct Q&A session a full mandate to resolve investor issues. at the 10 new tourism destinations.
between tourism investors and Ministry
of Tourism officials. The discussion was frank, honest and Om Shanti Shanti Shanti Om.
sincere, with a focus on the real issues
This year, Hiramsyah S Thaib, Head of at stake for the investors.
Acceleration of Priorities Destination
of Indonesia Tourism, was the chief Despite the absence of the minister,
official from the ministry who spearheaded there was a unique atmosphere at the
the event, in the absence of Tourism event, in part due to the choice of venue
Minister Arief Yahya, who was in China in the Museum of Marketing 3.0.
liaising with investors.
In addition, the location of Ubud itself,
In 2016, the Tourism Minister led the event, which I always say represents ‘the spirit
being a minister who never shies away from of Bali’, possesses a taksu (aura) that is
tackling questions from investors ‘head-on’. strong in attracting immigrants.
